About DNF Apparel

Every day, across all seven continents, mega-elite fire breathing athletes gear up, warm up and chalk up…all in preparation to totally annihilate their gym’s WOD. If you are one of these people, our shirts are not for you.

We make gear for the other 95%. We love our sport as much as the fanatics, we just don't take ourselves so seriously.

Our shirts are for the athlete who hasn’t mastered the muscle-up…or uses three Abmats for his handstand push-up…who pulls up in a band…or steps up on the box...for the athlete who knows what "DNF" feels like.

DNF Apparel celebrates the average, because average in our community is pretty damn extraordinary.